“It’s your light that lights the world.” -Rumi
Your brand story is how you share it.
Right now, there are people looking for exactly what you offer in the way that only you can offer it. Who you are is so needed. How you share who you are and your story is how they will know you are the person they are looking for. This is the journey of brand identity development.
Being seen is essential to your success.
If you are a heart-centered leader or entrepreneur, one of the hardest parts of growing your business or organization may be promoting yourself. It can feel like you are required to show up, market, and sell yourself in ways that require stepping far out of your comfort zone and out of your areas of expertise. It’s not your fault; the truth is that even if you are the best in your industry, you likely weren’t taught what it takes to be a successful marketer or how to effectively share what you do and your value. It’s even more unlikely that you were taught that your own authenticity is the secret key that you need to do it well.
By knowing how to share the amazing story of who you are as a person or organization, and sharing who you are authentically, you can start to magnetize the just-right-for-you clients, and it doesn’t have to feel like you’re out of your integrity.
Your brand is the single most important investment you can make in your business.
Your success is, unfortunately, not guaranteed just because you are exceptional at what you do.
You may have many credentials and years of experience. You might also have a thriving business that is bringing in the wrong type of clients, or leave you feeling unfulfilled and overstretched, or not clearly communicating the value you bring.
Organizations may find that they are struggling to secure donors or fill programs because they just can’t seem to connect with people in a way that impacts them or motivates them to act.
Do not invest another penny until you do this.
Before you invest in another design element, ad campaign or email blast, it’s important to take a step back and see the big picture. If you are not seeing the growth you need or you are feeling unfulfilled by your current mission, there is a solution. We need to look at your business identity, aka brand. A brand is not just for huge companies like Coca-Cola. It is something that you need whether or not you are a solopreneur or a city.
You have a brand whether you consciously create it or not.
If you don’t put intention into creating your brand to accurately and thoughtfully represent you and your values, you will miss critical opportunities to grow. Even worse, you’ll miss out on fabulous clients, income, and impact. A brand is another way of saying ‘identity’ and should express the essence of who you are as a person, business, or organization. Without it, people won’t understand the incredible value that you offer and you’ll miss critical opportunities to connect with current and potential clients. A brand should feel like an expression of you or your organization, not a persona that you have to step into.
The secret you should know: branding is deeply rewarding.
When you take a step back and look at who you truly are, the impact you want to make, and what your clients truly need from you, things can fall into place. In fact, you’ll love your business even more, find more confidence and have incredible clarity about exactly how to best connect with new clients. What’s even better is that your clients will very quickly know that you’re the right fit for them.
You need an experienced team to get results.
Sharing who you are is essential to your success. 88% of consumers say that authenticity is a key factor when deciding what brands they like and support (Stackla, 2021). Yet, distilling your own story into an authentic brand and understanding how it meets your client needs requires professional support and a proven process.
Clients come for:
Brand Strategy – Consistent and professional customer communications; website, email strategy, social media, newsletter, display and print
Customer Loyalty – Deeper client connection and targeted communications strategy lead to increased Sales
New Client Leads – Brand trust builds customer relationships through consistent
Conversion – Offers can be planned and adjust to customer needs through launches, cross category incentives
Market Awareness – Differentiate your business in a competitive market, market research
Referrals – Leverage loyal customers and incentivize them to refer new clients
Repositioning – Adjusting existing company brand positioning to align with audience and customer needs
Communications Strategy – Support to develop communication plans for challenging and sensitive topics
Value Adds – Promo items, swag, informational guides, custom cards and handouts
Without the right formula, you’ll stagnate, even if you’re the best in your field.
I offer custom brand and communications consultations, strategy and development for entrepreneurs and organizations. There are three parts to every successful identity project but the scope of every project is slightly different depending on organization size etc. Get in touch for a custom proposal.
Step 1. Identity Deep-Dive
We’ll distill your vision, mission, and values and write your powerful and unique story. We’ll communicate your professional accolades and personal wins that make you a powerful agent of transformation and the exact solution the world needs now. We’ll also deeply explore your cherished client needs and how they connect with your offer.
Step 2. Strategy & Design
We’ll write your brand story in colour and detail, with words that capture your heart and evoke emotions, and images that capture who you are. Using my signature strategic process, we’ll share your voice and mission to deeply connect with those who most need you through all of your design elements. This is where we design & build collateral.
Step 3. Connect & Sell
Having your work reach those who need you is an essential aspect of fulfilling your calling and that requires a plan and commitment to following through. No more throwing spaghetti at the wall, we’ll build a custom aligned action plan to eliminate promotional guesswork and overwhelm, and keep your marketing efforts flowing with greater ease.
A story is so much more than words.
Your story is not lived in 2D, why tell it that way? We can explore the potential to communicate who you are and what you offer in powerful ways that expand your reach through video plans, art selection and installation, spatial design, and innovative displays. My expertise as an award-winning artist is finding the best medium for the message, and the clients in my world have big visions and messages to share!
BRAND IDENITY PROJECTS MAY INCLUDE:
A brand identity will help you share your purpose and mission so you can make the impact you are meant to.
- Visual Identity
- Writing and Editing
- Website Development
- Print Media and Collateral
- Brand Management/Direction
- Creative Direction (with other designers, photographers, videographers, social media accounts, etc.)
- Photography & Video Strategy
- Product Packages & Online Courses
- Display, Curatorial, Spatial Design, Feng Shui
- Strategy & Market Research
MY CLIENTS TEND TO BE…
- Industry leaders and visionaries who are ready to grow to the next level
- New entrepreneurs who need support and resources to launch
- Established businesses, organizations and municipalities who want to to better reflect their vision, mission and values and need strategic guidance
- Non-profits who want to encourage client engagement and donor support
- Introverted and sensitive souls who need support and systems to make sure they can show up with confidence and professionalism consistently
- Creative changemakers who want to learn how their skills make them natural entrepreneurs
- Wellness practitioners and spiritual entrepreneurs who want to promote themselves with confidence and authenticity
Why delay your success?
The path of the leader, the creative, the changemaker is seldom easy. It is often met with resistance, breaking new ground, and coming up against old paradigms as the new unfolds. However, anyone who has done something meaningful and creative has met these challenges.
The entrepreneurial path is one of growth and it requires support. Sadly, the majority of businesses fail and many entrepreneurs suffer with mental health issues while desperately working towards success (minutes.co).
The longer you wait to step up and share what you do, the more opportunities you are missing and the harder it gets to build up your confidence and find success. Show up for your calling, it’s a sacred and needed gift. Now can be your time to make the traction you need, step forward as the leader you are and make the income and impact you are meant to.
Meet some of the incredible people and organizations that I have worked with.
Changing Ways gave me the task of working with them to find the language and approach to connect with their clients who are seeking support for dealing with family violence. We wanted to create a Communications Plan that would speak to donors about the important need...
Connecting the dots is something that comes naturally to Lisa Fuller, and it's something that she is known for at Fuller HR. Lisa is an amazing HR leader who ensures that she prioritizes giving back whenever possible. Fuller HR was ready for a brand that showcased...
Monique Walsh is an Executive Director in the health care industry. Monique recently started her journey as a consultant after completing her PhD in health care leadership. One of the goals we had in mind was a tagline that captured Monique's ability to manage change,...
Dr. Tony Rice is an Educational Consultant with a mission to help teachers close the achievement gap and positively impact every student. Working with Tony was such a joy. We undertook this project with the goal of launching his brand alongside the publication of his...
Camrose Women’s Shelter Society
The Camrose Women’s Shelter Society supports women and children in crisis and works toward the vision of communities that are free from violence and abuse. Working with CWSS on the rebrand to support their mission and vision was an honour. I worked with their...
Francine is a talented yoga teacher and trainer and life coach. I was honoured to work with Francine. She brings an embodied energy to her work and in her presence you can't help but feel her serenity and humility. When we first spoke about Francine's brand, she...
Sandy is an incredible entrepreneur and wellness advocate and force of goodness and light. As a single Mom who has built an empire and sense of personal freedom, Sandy needed a brand that captured her spirit, intuition and sense of adventure. Working with Sandy was a...
Tracy Brandingen is an outstanding Realtor in Camrose, Alberta who never settles for the status quo. As a certified Interior Designer and a woman with an eye for style, Tracy's brand had to capture her glamorous style and her polished aesthetic. We have been working...
Working with Linda was a true privilege. Linda has spent her career as Teacher, Program Director for Prairie Jubilee, and a Spiritual Director. When you meet Linda, her loving presence is palpable and her ability to see the potential for loving transformation in even...
Julie Miller is a Naturopathic Doctor who provides care for root-causes. When consulting with clients, Julie looks at mind/body/spirit factors to treat the whole person. I helped Julie to take the logo she had and build it into a more comprehensive visual identity and...
Organizations I have worked with:
Do you relate to any of these points?
If so, let’s turn things around.
Creep your peers and feel you’re coming up short
Use blurry images and way too many fonts
Pull your hair out wondering if anyone even gets what you do
Feel unappreciated by over delivering for the wrong clients that don’t appreciate your genius
Watch people who started after you surpass your accomplishments
Spend hours redesigning your website just to redesign it again a few weeks later
Worry that you’ll have to go back to a job that drains you
Turn the volume down on your truth
Lisa has been incredibly effective in helping us with our communications plan. Let’s face it – nonprofits have a lot on their plate and little time and money to do the work we need to do.
By having Lisa work with us, we invested in making sure our vision and mission to the community were clear and concise. It’s important that the community know what we do. She was able to create a plan that gives positive and hopeful messages, even though the work we do is difficult. It’s hard to talk about family violence and not create more trauma for people. She succeeded in a great balance of hope and action.
The best part was she was flexible and easy to work with. No matter what we threw at her, she was able to help!”
I am so grateful that I met Lisa Borin Miller as she has been phenomenal in guiding me with my brand, as well as designing my logo and website.
I had no idea where to begin and she listened intently and asked me questions in a manner that made it easy. Through that she learned what motivated and inspired me, my purpose, goals, and the type of work we do and clients we support. She also took the time to learn about me as a person and how I appreciated simplicity, being humble and approachable.
She thoughtfully designed all the branding and collateral materials and ‘nailed it’ the first time, every time. She was patient and enjoyable to work with. She found, and amplified, the essence of me and my team and brought it to life and has made an enormous difference to elevate and professionalize the company.
I can’t recommend Lisa enough and sincerely appreciate all she has done for me and my company! Lisa is authentic, kind and extremely talented in the work she does.
My most recent clients signed on because they loved the design of my social media campaign.
You’re amazing. I honestly can’t tell you what a difference you’ve made in my life and business. Thank you.
I had a new patient today and she found me through my new website. She said she looked at many Naturopathic Doctor sites but kept coming back to mine because she really liked it. Thanks so much for all of your hard work and support.
Take the first step and book yourself a call.
Book a 30 minute discovery call and get on the road to success. This call is valued at $200 but the path to success you start could be PRICELESS. You’ll leave with steps that can help you move forward today. There is no risk and will not involve any high pressure sales.