Changing Ways gave me the task of working with them to find the language and approach to connect with their clients who are seeking support for dealing with family violence. We wanted to create a Communications Plan that would speak to donors about the important need to support this community work, but we needed to create a plan that was primarily centered on motivating their clients to get support. We also wanted to create a design approach that was welcoming, catered to their range of client demographics, and could be shared as helpful and positive resources that clients wouldn’t feel embarassed to use. Family violence affects everyone, it was rewarding to create an impactful plan to support a trauma-informed approach to care.

Details

Consultation, Brand Identity Updates, Social Media & Advertising Concepts

Creative Direction & Design: Lisa