Changing Ways gave me the task of working with them to find the language and approach to connect with their clients who are seeking support for dealing with family violence. We wanted to create a Communications Plan that would speak to donors about the important need to support this community work, but we needed to create a plan that was primarily centered on motivating their clients to get support. We also wanted to create a design approach that was welcoming, catered to their range of client demographics, and could be shared as helpful and positive resources that clients wouldn’t feel embarassed to use. Family violence affects everyone, it was rewarding to create an impactful plan to support a trauma-informed approach to care.

Connecting the dots is something that comes naturally to Lisa Fuller, and it’s something that she is known for at Fuller HR. Lisa is an amazing HR leader who ensures that she prioritizes giving back whenever possible. Fuller HR was ready for a brand that showcased their forward thinking firm as approachable and professional. We created an aesthetic and language that featured a coastal palette, simple and playful touches and photos that helped Lisa and her team shine.

Monique Walsh is an Executive Director in the health care industry. Monique recently started her journey as a consultant after completing her PhD in health care leadership.

One of the goals we had in mind was a tagline that captured Monique’s ability to manage change, facilitate a collaborative approach, and also capture her incredible ability to be the calm in the storm. We also wanted to avoid pigeon-holing her job title as her role often involves diverse tasks. A tagline is something that many people need support with and it’s worth working towards until it sits right.

One element that jumped out when Monique spoke was an image of tree rings in her office. She also used this imagery to describe the organic process of growth that she witnesses clients experience. While it can seem that we may face the same challenged again and again, each time we approach them, we can be sure that we are some place new, just like adding another ring to a tree. This concept became the basis for our logo and visual identity.

In our work together we created a brand identity, communication plan, website copy, a website build, print and digital stationary, a digital signature and a PDF slideshow. Take a peek at some of Monique’s project highlights below.

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Dr. Tony Rice is an Educational Consultant with a mission to help teachers close the achievement gap and positively impact every student. Working with Tony was such a joy.

We undertook this project with the goal of launching his brand alongside the publication of his book ‘Closing the Acheivement Gap, a Guide for Teachers.’ Informing Tony’s book and brand were his 36 + years of teaching, being a principal, and completing his PhD while working full-time.

What is immediately apparent about Tony is his humility and passion for his work. We found that strategy was important to us both and were able to quickly work together to create the brand concept. Tony proposed the idea of the water ripple as a logo concept, as a way of illustrating how one small action can create a much larger effect. Tony calls this the 1% principle and teaches about this approach. 

We also created a wordpress website, social media concept and print resources to launch Tony’s new book and services into the world.

The Camrose Women’s Shelter Society supports women and children in crisis and works toward the vision of communities that are free from violence and abuse. Working with CWSS on the rebrand to support their mission and vision was an honour. I worked with their Executive Director and team (and mine!), as well as their board to approve this project. It was a true team effort with much input from their talented team.

The crocus is symbol of hope, resilience and new life, and the first sign of spring. It is abundant after a fire, has a fur coat and sprouts up through snow.

The prairie crocus is a symbol that all prairie dwellers can connect with. It expresses resilience and has been used as a healing poultice for pain and bleeding.

Using purple in the brand functions as a reference to the first pops of colour against the white snow in early spring and is in keeping with the Family Violence and Abuse Awareness Month.

The three flowers work to symbolize a Mother with children, Community and Stages of growth.

The goal of the website was to make more critical information available to clients and community, offer resources to understand and recognize abuse, connect with clients and feature safe exit features as well as support online donations and event information. Visit the website at www.camrosewomenshelter.org.

Francine is a talented yoga teacher and trainer and life coach. I was honoured to work with Francine. She brings an embodied energy to her work and in her presence you can’t help but feel her serenity and humility. When we first spoke about Francine’s brand, she mentioned the peony blooms that she loves in her home town of Penticton B.C. LI immediately thought of how an ant opening the blossoms is like peeling back the layers of ourselves during growth. Sometimes something irks us into unfolding. As a life coach Francine knows this process well. We chose a feminine, gentle and earthy theme for Francine, with muted green and pink tones. I added some illustration and water colour to create a playful and whimsical touch.