Brand & Communications Strategy
An effective brand and communications strategy helps you make the impact that you are called to make. Establishing your look and feel requires a strategic process that clarifies your key values, vision and mission, as well as your strengths and the needs of your clients and community.
I have worked with brands for the last ten years that range from corporate businesses like hotels, development firms, and medical clinics to dentist clinics, municipalities, small-businesses and many solopreneurs from start-ups to well-established.
Regardless of the scale of a business, the branding process is very consistent. Over the years, I have developed systems for understanding the values, vision and mission of a business, their unique selling features and client base and the communication and aesthetic resources needed to consistently help them shine.
A brand identity can help you share your purpose and mission with clarity and confidence.
Here are a few ways to know if working together would be a good fit:
- You are needing a Brand Identity or need to refine the one you have.
- You are just getting started with your brand or you have grown over time and need to reflect how you’ve evolved.
- You are longing for ways to express your whole story and bring all of your gifts and experience to your business.
- You may feel nervous about standing out, but you know that you have an important calling to share with others.
- Sometimes you may struggle to explain what you do because you have many gifts but aren’t sure how to communicate them all.
- You are ready to make a bigger impact and show up and shine for being YOU.
BRAND IDENITY PROJECTS MAY INCLUDE:
- Visual Identity (New or Updated)
- Website Design & Building
- Print Media and Collateral
- Brand Management/Direction
- Creative Direction (with other designers photographers, videograhers, social media accounts etc.)
- Photography & Video Strategy
- Content Writing and Editing
- Complete Packages & Online Courses
Take a peek in the studio and meet some of the incredible people who I work with.
Changing Ways gave me the task of working with them to find the language and approach to connect with their clients who are seeking support for dealing with family violence. We wanted to create a Communications Plan that would speak to donors about the important need...
Connecting the dots is something that comes naturally to Lisa Fuller, and it's something that she is known for at Fuller HR. Lisa is an amazing HR leader who ensures that she prioritizes giving back whenever possible. Fuller HR was ready for a brand that showcased...
Monique Walsh is an Executive Director in the health care industry. Monique recently started her journey as a consultant after completing her PhD in health care leadership. One of the goals we had in mind was a tagline that captured Monique's ability to manage change,...
Dr. Tony Rice is an Educational Consultant with a mission to help teachers close the achievement gap and positively impact every student. Working with Tony was such a joy. We undertook this project with the goal of launching his brand alongside the publication of his...
The Camrose Women’s Shelter Society supports women and children in crisis and works toward the vision of communities that are free from violence and abuse. Working with CWSS on the rebrand to support their mission and vision was an honour. I worked with their...
Francine is a talented yoga teacher and trainer and life coach. I was honoured to work with Francine. She brings an embodied energy to her work and in her presence you can't help but feel her serenity and humility. When we first spoke about Francine's brand, she...
Sandy is an incredible entrepreneur and wellness advocate and force of goodness and light. As a single Mom who has built an empire and sense of personal freedom, Sandy needed a brand that captured her spirit, intuition and sense of adventure. Working with Sandy was a...
Tracy Brandingen is an outstanding Realtor in Camrose, Alberta who never settles for the status quo. As a certified Interior Designer and a woman with an eye for style, Tracy's brand had to capture her glamorous style and her polished aesthetic. We have been working...
Working with Linda was a true privilege. Linda has spent her career as Teacher, Program Director for Prairie Jubilee, and a Spiritual Director. When you meet Linda, her loving presence is palpable and her ability to see the potential for loving transformation in even...
Julie Miller is a Naturopathic Doctor who provides care for root-causes. When consulting with clients, Julie looks at mind/body/spirit factors to treat the whole person. I helped Julie to take the logo she had and build it into a more comprehensive visual identity and...
SOME ORGANIZATIONS I HAVE WORKED WITH:
WHAT CLIENTS ARE SAYING…
My most recent clients signed on because they loved the design of my social media campaign.
You’re amazing. I honestly can’t tell you what a difference you’ve made in my life and business. Thank you.
I had a new patient today and she found me through my new website. She said she looked at many Naturopathic Doctor sites but kept coming back to mine because she really liked it. Thanks so much for all of your hard work and support.
Thank you for all your support, guidance and love through this process. I am so grateful for your heart, wisdom, beauty and grace. You are a beacon of light. Thank you for sharing your gifts and talents. Thank you for shining and living your dharma, and encouraging others, and me to do the same.
Lisa consciously taps into the vibration of what YOU want to create…, she holds a safe space to explore the BIGNESS of your vision. Look, Feel, Vibe, Flow … everything. We brainstorm, we collaborate, we meditate on it. The best part is that she taps into YOUR truth and what YOU are meant to move into (rather then “should” ) Working with her has helped immensely … my vision is coming together divinely.
MORE DIY THAN DONE FOR YOU?
Access the brand and business course designed to help creators thrive.
Are you a creator who is longing to make a positive impact with your gifts? Are you ready to stop doing what you have to do and more of what you long to do? Are you ready to start making money with your creative calling?
If so, you are in the right place at the right time. Break through overwhelm and fear to start doing more of what you love. This is a moment of opportunity to say yes to you and your calling.