You probably have an idea of what a brand is that is polished and tweaked into perfection. You might also think of a brand as something that is corporate or created to sell a product.
I want to get you to stop thinking about a brand as something your create and start thinking about it as something authentic, something natural, something that comes from who you already are.
Like all great life lessons, this one begins with the same old same old truth that all answers come from within. Nothing exists outside of YOU.
Sit with this truth and let it ease your fears, cease your striving and dissolve your insecurities.
Next time you see a drool worthy feel or a perfectly polished website that makes you feel inferior, celebrate it! Remember this truth: your brand will be completely you. Your feed will be completely YOU. There is no one, not one single person out there who can do what you do the way you do it.
You are a beacon of light, you are a miracle. Your gifts are an extension of divine love.
Take your envy and let it fuel you into refining the answer to this question:
1. What do I give that makes me come alive?
Take one offering that you already have and make it more inline with this answer. You don’t need to reinvent the wheel just yet, you just need to make a small adjustment towards your joy.
If you don’t have offerings yet, brainstorm how you can give what excites you in a way that will also pay you. Money is just an exchange for the value you offer.
Don’t wait until tomorrow. Don’t perfect it, just move towards joy and share that in your social media, your newsletter or with your clients.
Doing this on a regular basis will make your brand and business stand out because you will give more of you to it.
The foundation of a great ‘brand’ is your passion, your joy and your creativity shining through.