The Camrose Women’s Shelter Society supports women and children in crisis and works toward the vision of communities that are free from violence and abuse. Working with CWSS on the rebrand to support their mission and vision was an honour. I worked with their Executive Director and team (and mine!), as well as their board to approve this project. It was a true team effort with much input from their talented team.

The crocus is symbol of hope, resilience and new life, and the first sign of spring. It is abundant after a fire, has a fur coat and sprouts up through snow.

The prairie crocus is a symbol that all prairie dwellers can connect with. It expresses resilience and has been used as a healing poultice for pain and bleeding.

Using purple in the brand functions as a reference to the first pops of colour against the white snow in early spring and is in keeping with the Family Violence and Abuse Awareness Month.

The three flowers work to symbolize a Mother with children, Community and Stages of growth.

The goal of the website was to make more critical information available to clients and community, offer resources to understand and recognize abuse, connect with clients and feature safe exit features as well as support online donations and event information. Visit the website at www.camrosewomenshelter.org.